Home > What is ALPlay Service Factory?

Our Mission

To help organisations play up their services to reach the Alp(ine) of service excellence.

Who are We?

ALPlay (pronounce as "L play") Service Factory is a specialist service consulting and training company. Clients are offered "Alpine" that is top service consulting to play up their service to the next peak (ALP + Play = ALPlay) "Through service gap analysis and innovation, we creatively transform the "intangibles" of service into processes that can be systemized. Like a service factory, we help our clients deliver unique and consistent service experience to their customers."

Specialty service consulting

As part of the A. S. Louken Group, a leader in brand growth consulting for the last decade. ALPlay's service consulting combines the uniqueness of designing and aligning services to a brand. Every brand is different and unique. We help create and design a unique total customer experience for our client's brand. We also offer a customised and holistic approach to service and capability development, addressing all aspects of service, from senior management level down to frontline staff to meet the emerging needs for service excellence.

"Customer service experience is an emerging trend and battleground for 21st century businesses who need to survive and differentiate themselves in the marketplace. It is no longer just the product that does the talking."

Our Team

Collectively, our team has some 50 years of service strategy, planning, training and operation experience. Our expertise is niche in various areas of the service domain, so clients get best-in-class practice for their service consulting and training.